LOCOLOGY

Localogy, a trade association for the location-based technology space refreshed leadership and its 20+ year old brand (formerly Local Search Association) to regain its place as the foremost leader in the space. Lofty ambitions for a lean team without a marketing department.

THE GOAL:

Seamlessly embed our team within their organization as their in-house, outsourced marketing department, focused on rebuilding marketing operations and further growing its global  member base.

THE WORK:

As their in-house team we are involved in and driving all day to day activities for the organization. Most notably we built, rolled out, and continue to work in their Hubspot CRM and Marketing Automation software to drive lead generation from its never-ending content library.

THE RESULTS:

Our work began in December 2019 and has consistently grown monthly website visits 15% month over month.

A content mix of Webinars, Whitepapers and Vodcast Channel have driven thousands of new contacts and member prospects.