HEALTHY IS THE WAY

Written By The Small Business Collective

Newly minted, West Hartford-based entrepreneur launches a healthy, prepared meal delivery service as a solution to her own unmet needs and dietary restrictions. In the process, she finds there is not only a market for this niche, but a real following. 


THE GOAL:

Develop a brand logo, look, and experience that illustrates the fresh, fun, and healthy recipes provided.


THE WORK:

  • Brand logo, font, colors

  • Social Media, Email + Flyer templates for use by client in Canva

  • Initial Squarespace Splash Page Site

  • Full site on meal delivery platform – Sprout

  • Squarespace, Sprout + Canva training

THE RESULTS:

Even before launch, the splash page and buzz-building campaign gathered more than 400 mailing list subscribers and a rapidly growing following was born. 

Since launch – in the midst of COVID – the business has grown to serve customers within a 30 mile radius of West Hartford, two delivery days each week to accommodate demand, and a business growing so fast the biggest concern has become finding reliable drivers in a snowstorm.


The Small Business Collective https://www.thesmallbusinesscollective.com
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