INGROUP CREATIVE + EAT IN CONNECTICUT

The local food and lifestyle gurus behind INGroup Creative + Eat In Connecticut - needed to separate their two brands to eliminate confusion and continue their growth trajectory. Our task became elevating the parent brand over the more popular child brand to promote the group’s capabilities beyond food and beverage.

The SBC team created two new Squarespace Websites - INGroupCreative.com + EatInConnecticut.com - with light, lively and complimentary styles, creating meaningful connections between the two sites to drive new business inquiries.