SALLY & BOB’S EATERY

Written By The Small Business Collective

Revamped Digital Presence for a Local Favorite


THE GOAL:

Create a new, refreshed website that is both staff and customer friendly.  Cater to a largely mobile viewer base with a responsive and optimized site.


THE WORK:

Brand new Squarespace website featuring a treasure trove of customer and food photography, as well as a comprehensive breakfast and lunch menu. This client is not and has no interest in online ordering and sales, and so all CTAs strategically lead back to a Call button – for one-click outreach on mobile.


THE RESULTS:

As a top search result in the region for Diner and Breakfast, Sally & Bob’s was able to maximize their already strong Google Search traffic by retaining visitors as they browse the site, tremendously lowering bounce rate, and driving more than 25k button clicks to call in the new site’s first year.


The Small Business Collective https://www.thesmallbusinesscollective.com
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