KATE & MAGGIE: LITERACY CONSULTANTS

Aug 26

Written By The Small Business Collective

Leverage the treasure trove of content and a hard-earned industry reputation to pivot strategy and revenue focus toward quick and effective teacher resources.

THE GOAL:

The objective of this project was to redesign kateandmaggie.com with a more updated and polished look and to create a virtual content shop with paid membership levels for literary educators to access professional development resources.

THE WORK:

Refresh and refine branding to re-launch an upleveled website, messaging, and expanded brand guidelines.
Audit and optimize all digital channels, including blog posts, social, published works, and more, to get them working harder for themselves and their business.
We organized and built an online content shop of resources in various formats for teachers to access and use based on membership levels.

THE RESULTS:

With a refreshed look, feel, and message to the brand materials, the content Shop is full of easy-to-use materials laid out in a user friendly manner to increase usage on the website.

The Content Shop currently has over 700 members and continues to grow since its launch in February 2023.

We continue to work with Kate and Maggie to assist in the website upkeep, social engagement, B2B efforts, and book launch marketing strategy.